What is choose the bear?

"Choose the Bear" appears to be an unfamiliar term to me, as of my last update in October 2023. It's possible that it could be a reference to a specific character, story, business, or campaign that has emerged after that date or is not widely documented. If this is a relatively new or niche topic, you might find more information by checking recent articles, social media platforms, or specific websites related to it. If you could provide more context or details, I might be able to help you further!